THE MIGRAINE EXPERIENCE

How do you prove a migraine is more than just a bad headache? With Excedrin®, we created a VR experience to help people empathize with sufferers' by augmenting their surroundings with real symptoms based on interviews with 4 migraine sufferers.

Bad headaches are still…you know, a thing though. So we also did these radio spots promoting Excedrin® Tension Headache by focusing on the situational headaches young people face.