alli
LOSING WEIGHT TASTES GREAT
alli® was dealing with a bit of negative feedback from women who were unclear on how to properly use the product and experience some…interesting treatment effects (think Haribo Sugar-free Gummy Bears…). Our solution? Fun, informative recipe videos that took a little hassle out of the weight loss journey. And laundry day.
Art Director: Polina Jamet
Talent: Amy Castle
Director: Felicia Perretti