OPERATION BLACK WEALTH

Recently, a study by the Economic Policy Institute predicted that the median wealth of black Americans will fall to ZERO by the year 2053.
It will be cataclysmic — ground zero for impacted families with shockwaves rocking all of America.

As the world’s largest asset manager, BlackRock has the power to change this future.

The Problem? Most black Americans don’t have access to or awareness of the financial resources BlackRock can unlock.
So with the insight that culture trickles up, while the wealth it creates rarely trickles back down (see: woke, lit, on fleek, et al) , we decided to create an educational campaign that turns that injustice on it's head.

It was time we became a

BlackerRock

PHASE 1: STARTING THE CONVERSATION

Buzz is nothing without something to build, so BlackRock set aside $50 Million to put its money where its mouth is.

Welcome to the rebirth of Black Wall Street.

PHASE 2: WE’RE ABOUT THAT ACTION